How Blockchain makes Art Market Safer for Clients?- Varun
How Blockchain makes the art market safer for clients?
What
do stats show?
The
art market is booming and investors are jumping in. The global art
industry recorded $63.7 billion dollars in sales last year, a 12%
increase from 2017, according to the 2018 TEFAF Art Market report.
The art market is now growing faster than both corporate bond yields
and small-cap U.S. companies. While
we may be living in a golden age of art, potential clients looking to
invest in alternative investments are spooked by the art industry’s
lack of regulation and the risks of fraud.
Can
Blockchain provide an answer to this situation?
Of-course,
Blockchain may provide an answer.
Adopting
blockchain technology offers the art industry an opportunity to
ameliorate the drawbacks of its opacity while retaining the benefits
of an unregulated structure. As fine art matures into a formidable
asset class, it is imperative for advisors to understand how new
technologies are updating the art industry, and more specifically,
how blockchain can protect their clients from future frauds.
What
does Art Industry lacking?
Currently,
the art world’s lack of an adequate regulatory structure fosters a
system of opaque exchange that is prone to abuse. Fraud and price
manipulation are particularly endemic in the art industry, deterring
many potential investors from entering the market and ultimately
stunting art’s growth into a formidable asset class. Another
problem with the art industry’s unregulated structure is a lack of
product information. That can cause buyers to routinely misunderstand
their investment risks. These information asymmetries will only
increase as art becomes more accessible through fractional ownership
platforms and other wealth management strategies.
Blockchain,
however, can ameliorate these issues by allowing stakeholders to
better assess the risks and rewards of investing in art. Access to an
artwork’s relevant data points — transaction costs and
artist/appraiser background — can enable investors to create more
reliable valuation metrics and models for individual artworks. As a
result, firms that sell the tokenization of art, such as Rally Road
and Arthena, will become more credible.
Ultimately,
the conclusion is
Blockchain
technology offers the art industry a unique opportunity. It has the
potential to serve as a panacea for an industry that is ailing from a
lack of regulation. Detractors might argue that art will become a
common alternative investment regardless of the adoption of
blockchain technology. If true, professionals and investors alike
will increasingly have to navigate the murky waters of the art world.
The benefit of using blockchain, however, is to ensure that art’s
transition to an asset is done in a way that is efficient, safe and
lucrative for all involved.
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